On Recruiting

5 Tips in Developing Your Unique Brand as a Prospective Student-Athlete

The college search for athletes is an “individual” quest. A winning strategy for one prospect could be a losing strategy for another. I think we can all agree that when it comes to recruiting, the “blue chip” kids are going to be found…It’s just a matter of when. That aside, the majority of the prospects navigating the college search are NOT blue chip kids and should execute a personal plan of attack that includes “grey areas” of recruiting.

Prospects should identify distinctive characteristics that help separate them from the rest of the pack in a competitive group of college bound athletes. Below are 5 Tips in Developing your Unique Brand as a Prospective Student-Athlete.

Personal Brand Defined

A Personal Brand is simply developing and maintaining a character, mission and purpose that identifies and differentiates you from other prospects. Your personal brand is not something you whip up in a weekend…It is a life-long commitment to shaping and reinforcing your personal core values.

College coaches are not implementing rocket science strategy when recruiting prospects and considering the tremendous volume of interest, they need to establish clear and simple operatives that will streamline the recruiting process.

An effective brand strategy gives you a major edge in the increasingly competitive college recruiting arena. Your brand is your personal commitment to coaches that tells them what they can expect from you. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Operatives

Defining your personal brand can be daunting, but consider the following operatives that will get you started:

  • What is your college goal?
  • What strengths do you bring to the table as a prospect?
  • How do teachers, coaches and teammates view your core values?
  • What personal qualities do you have that are outstanding and unique?

Remember, college coaches are looking at 3 standout qualities in prospects: Impact athletes, quality students and boys and girls who bring a robust integrity component to the recruiting table.

Tell it like it is

It is one thing to present your brand to college coaches in a positive light and an altogether different strategy to boast. College coaches are grounded, common-sense, gut thinkers who, at their core, are the “salt of the earth.” They have an uncanny ability to read prospects and families quickly and with laser focus accuracy.

Commit to sharing an optimistic but...

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Columnist

Tom Kovic

Tom Kovic is a former Division I college coach and the current director of Victory Collegiate Consulting, where he provides individual advisement for families in navigating the college recruiting process. For further information visit Victoryrecruiting.com.

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