On Recruiting

The role of parents in college recruiting

The college search for athletes has grown complicated and increasingly competitive, especially during the past 10 years. There are countless components that require attention in developing and executing a successful plan of action, along with several “key players” who make-up the team that “run the offense.”

Parents can play a significant and active role in the recruiting process that in my opinion, should be supportive, enthusiastic but “indirect,” especially when it comes to communicating with college coaches.

What follows is my take on how parents can effectively participate in helping their kids confidently navigate a potentially daunting process, while avoiding red flags along the way.

The best starting point for any dream or goal is to establish clear goals, objectives and time-lines. Begin with the end game in mind and work backwards to the starting point of your plan. Identify tangible college goals and work backwards. You will notice “checkpoints” along the way that you will eventually re-encounter as you navigate the college quest from the beginning. Whether it is the signing of the national letter of intent, the official visit, or the first phone call placed to the coach, you will begin to develop a checklist of “things to do.”

Parents have the opportunity to help their children to envision the process and take an active role in creating it. Half the battle in reaching any goal is to understand the mission and create an educational, yet fun approach. The more parents encourage their children to take an active role in controlling their destiny and executing the plan, the greater the chance they have in reaching their goals.

I am a big believer in the team approach to college recruiting and developing a group of key players who offer significant strength in specific areas of the process. Not only can the team approach be effective, it will most likely be embraced by student-athletes considering this approach spreads recruiting assignments out to the area experts.

Parents who have identified and cultivated strong relationships with “typical” team members (college advisor, high school and/or club coach etc.) can begin to lay the groundwork to offer specific roles that will be played out by each team member. Moms and dads can organize occasional team meetings at the house where the group can review regular progress in the college search and offer suggestions to keep the momentum moving forward.

Encourage Independence

[Read the full column]


Tom Kovic

Tom Kovic is a former Division I college coach and the current director of Victory Collegiate Consulting, where he provides individual advisement for families in navigating the college recruiting process. For further information visit Victoryrecruiting.com.


Previous Columns

July 27, 2016
The role of parents in college recruiting
Parents can play a significant and active role in the recruiting process that in my opinion, should...
April 13, 2016
Social media and the accelerated landscape of college recruiting
The synergy between social media and college recruiting continues to grow in popularity and is...
November 30, 2015
5 Tips in Developing Your Unique Brand as a Prospective Student-Athlete
The college search for athletes is an “individual” quest. A winning strategy for one...
February 5, 2015
5 Key Tips in building a Powerful College Recruiting Mission Statement
College coaches are brilliant recruiters and look for 3 key components when evaluating prospects....
October 28, 2014
The changing climate of college recruiting
College athletics has changed dramatically over the past 20 years and coaches are under tremendous...
July 24, 2014
Five essential initial steps in being recruited for college athletics
The college experience is, in many cases, the most important four years in our children’s...
April 29, 2014
College showcases: Streamlining the effort
Baseball showcases and tournaments will give college coaches a first-hand look at a prospect that...
August 26, 2013
3 keys to maximizing college recruiting interviews
I think we can all agree that there will be a laundry list of tasks on the college recruiting...
June 13, 2013
100 Days to Maximize your College Recruiting Effort
The summer can be organized and utilized in several ways and the prospect that looks at the next 100...
April 2, 2013
When your strategy hits a wall, learn to pivot
The college search for athletes is an individual and tactical quest that will play out differently...
January 28, 2013
4 Key Recruiting Tools in the College Search for Athletes
Competition for scholarships, roster spots and admissions support is at fever pitch and the family...
November 21, 2012
Networking tools which advance the college search
The college search for athletes is a marathon, not a sprint and the recruiting process can, at...
July 19, 2012
Maximizing Prospect Communication with College Coaches
Effective communication between prospects and college coaches can be a critical component in the...
April 23, 2012
Financial aid 101
September 7, 2010
Launching the recruiting effort
The college experience is, in many cases, the most important four years in our children’s...
July 14, 2010
Communicate dynamically with coaches
Whenever I lecture on college athletics recruiting, a primary area I focus on is using “delibe...
June 25, 2010
The initial assessment
Organization is an important component in the college search for athletes and completing a college...
More Division III sports news

Twitter Feed

Other Columns