On Recruiting

5 Key Tips in building a Powerful College Recruiting Mission Statement

College coaches are brilliant recruiters and look for 3 key components when evaluating prospects. Firstly, they look for strong students who meet and exceed eligibility and admissions standards. Secondly they are looking for direct impact athletes who thrive at their position and will drive the team to higher levels. Finally, they want self-aware young men and women who bring a strong character component to the table.

Building a Powerful College Recruiting Mission Statement can help elevate your position on a college coach’s radar and compliment your recruiting effort. Below are 5 Key Tips in developing your statement:

College goals

When you share your college mission statement with a coach it needs to be powerful and it should display a high level of self-awareness. Make time to sit down as a family and identify critical operatives that your ideal college choice will possess. Primary on the list and the glue that binds additional operatives should be the quality of the academic experience you desire.

A good college coach and exceptional educator should not be recruiting you just for the next 4 years, but the next forty years. A caring coach desperately wants you impact his program as a standout athlete, but he also wants you to achieve and grab the bigger brass ring for future advancement. You don’t get a second chance at a first impression…Make this point stand out.

Athletic Contributions

This segment of the statement may appear simple, but it isn’t! You likely have a long list of athletic accomplishments to share, but the key here is to streamline these accolades into a clear statement to how you plan to impact a college sports program.

There is a fine line between being cocky and confident and you want coach to believe in your self-confidence. Create a bold statement that demonstrates your current athletic skill-set as an athlete and your confidence that you have not nearly met your full potential.


College coaches are looking for the best and the brightest prospects to help drive their program to higher levels, and these days, they are putting a greater premium on the inner make-up of the prospect. They are looking for boys and girls who display loyalty, dedication, perseverance and a diligent approach to their everyday lives. Coaches want impact kids on the team, but they desperately want kids who will become strong links in the team chain.

Given a choice between a blue chip prospect who’s statistics are off the charts, but who could be a potential “loose cannon” on the...

[Read the full column]


Tom Kovic

Tom Kovic is a former Division I college coach and the current director of Victory Collegiate Consulting, where he provides individual advisement for families in navigating the college recruiting process. For further information visit Victoryrecruiting.com.


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